Goal: Quote your fee once, zip it, and let the client talk themselves into the project—no awkward haggling, no discounting your sleep.
(These three rules come straight from the best creative-business negotiators on the planet.)
| Step | What to say | What to do next |
|---|---|---|
| 1 | Recap the value in 1 line. | “This will boost demo bookings.” |
| 2 | State the full fee once—firm tone, calm pace. | “The investment is $4,800 USD.” |
| 3 | Stop talking. Count to 6 in your head. | Breathe, sip water, mute if on Zoom. |
| 4 | If silence holds, client answers. | a. “Yes” → close the deal. b. Pushback → go to Step 5. |
| 5 | Ask a clarifier. | “Is the price the only pause?” |
| 6 | If budget truly tight, trim scope—not price. | “We can drop the blog setup and land at $3,600.” |
Subject: Next Steps & Investment
Hi [Name],
This project will [state result in 7 words].
Total investment: $[amount] USD.
Let me know if you’re ready to start; I’ll send the one-pager and first invoice.
— Sapi
“All in, the fee is $[amount].”
(mute mic; count six Mississippi)
“I hear you. Besides price, does the scope feel right?”
(client answers → often reveals hidden budget)
“Totally get budget limits. Which deliverable feels least critical right now?
We can remove it and land at $[new amount].”